Consumers may be increasing their credit card debt needlessly due to the influence of TV shows depicting home makeovers and designer residences, new research has suggested.
A study by insurance firm esure found 37 per cent of consumers admit they want to make their home look nicer after seeing shows such as Grand Designs or MTV Cribs.
The research discovered that £1,171 and 11 days is spent per person on trying to make homes look better, with this being spent on items that are not needed.
A typical householder will spend £529 on furnishings and £404 on additional items such as crockery and silver cutlery that rarely or never gets used.
Yet at the same time, it noted many become so house-proud they stop making the most of their home, by not holding parties in case of accidents like wine spillages on the carpet.
Such trends come at a time when many consumers are too cash-strapped to make some important household purchases, it has been claimed
British Retail Consortium director general Stephen Robertson said many are “postponing” the purchases of “big ticket” items like freezers and furniture.
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